Chick-fil-A

Today is the US labor day holiday. There is a gimmick going on at this Dadeland Mall. The food chain Chick-fil-A aggressively advertises that a free chicken sandwich is given to you if you show up wearing your favorite sport team T-Shirt. That worked very well and they have the biggest queue of the entire food court. I know they made plenty of money on the drinks and the side dishes. Also, not everyone goes for the sandwich so they will pick other choices, paying full price and forget about the free offer that pulled them in here in the first place. You can never win against these clever marketing people, and the other food court tenants must be kicking themselves in the pants for not thinking about this themselves.