Not For Me

I really do not understand this at all. There must be a good financial incentive for this kind of advertising. I see many reasons why this is not a good idea unless a real patient is not the subject in display. The billboard says "Live lung cancer surgery." I really do not see the need to witness such serious surgical procedure. It is such a tragically private matter! Not for me!

The irony of it all is that red storefront sign underneath! This is near the Datran center in South Miami.